Michigan Sports Properties solely represents the University of Michigan. In complete collaboration with the university, this locally based LEARFIELD team is committed to extending the affinity of the Wolverines’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the exclusive athletics multimedia rightsholder, Michigan Sports Properties manages all aspects of the rights relationship providing corporate partners numerous opportunities in which to bolster their own brand through such assets as: Fan365, venue signage, event sponsorships and promotion, corporate hospitality, radio, as well as digital engagement and visibility via the official athletics website, MGoBlue.com.

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In our effort to best serve our partners, we have created a partner portal with all specs, guidelines, and best practices for each inventory item. If you have any questions or comments please contact your account representative.