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TV & RADIO ASSETS

This page includes best practices and specs for the Inside Michigan Football and Basketball shows, as well as radio asset best practices and instructions, including billboards, radio spots, and podcast advertising

Inside Michigan Football &
Inside Michigan Basketball

Both Inside Michigan Football and Inside Michigan Basketball are seasonal programs produced by Michigan Athletics and aired on WXYZ, with re-airs occurring on Bally Sports Detroit throughout the week. 

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Deliverables Needed: 

  • :30 TV Spot in .MP4 or .MOV

  • File name cannot exceed 20 characters

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:30 SPOT DUE 8/16/2024

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Radio Spots

Radio spots are available in broadcasts for football, men's and women's basketball, and hockey. All spots are either :30 or :60 in length. Spots can be provided as ready to air .MP3 files, or as copy that will be recorded for you, the copy form is available to download below. 

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Deliverables Needed:​

  • Fully produced spots - DUE 8/26/2024

  • Copy to be recorded - DUE 8/9/2024

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Radio Billboards and Features

In addition to radio spots, we have the ability for partners to be part of the broadcast via billboards, feature entitlements, or live reads. Partners will provide the text copy for these, and our team will either pre-record them, or will read them live during the broadcast. Feature entitlements are read by our play-by-play talent, with the partner sponsoring a certain segment of the broadcast or occurrence in the game. These should be no longer than 15 seconds in length.

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Deliverables Needed: 

  • ​Copy due two weeks prior to established air date

MGoBlue Podcast Network

Partners can be part of our MGoBlue Podcasts platform, which includes In the Trenches (football), Defend the Block (basketball), and Conqu’ring Heroes (all other sports). Your copy will be read by either former Michigan and NFL star Jon Jansen (In the Trenches, Conqu’ring Heroes) or men’s basketball play-by-play voice Brian Boesch (Defend the Block).

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Deliverables Needed: 

  • Copy must be provided a week prior to podcast air date.

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