FAN365
Fan365 targets ads directly to Michigan fans. Fan centric ads target known fans across a wide variety of websites. These ads run in concurrence with the Fall, Winter, and Spring sport seasons.
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Fall – August 25 to November 28
Winter – November 29 to March 29
Spring – March 31 to June 29
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Deliverables Needed:
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160x600, 300x250, 300x600, 320x50, 728x90, 970x66, 970x90, 970x250 graphics
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Click through link
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Social Posts and Lead Generation
Social posts can be paid postings or posted organically on Michigan Athletics handles. Posts can be used to support lead generation campaigns or sport specific features or entitlements.
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Deliverables Needed:
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Logos in .eps or .png
.png)
Dedicated Partner Email
Dedicated partner emails are sent to Michigan Athletics specific email lists and have an open rate of 24%. These are partner specific and can be used for various promotions.
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Deliverables Needed:
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Click-through link
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600W X 764H - 72 dpi
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Copy
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Email Alert
Email inclusions are placed in the weekly Michigan Athletics emails. Including This Week in Michigan Football, This Week in Michigan Basketball, and This Week in Michigan Hockey.
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Deliverables Needed:
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600x75 graphic
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Click through link
ROS Ads
Run of site ads are placed on MGoBlue.com, including the mobile version. These ads can run yearlong, or run for season or campaign specific dates.
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Deliverables Needed:
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Specs: 970x90, 728x90, 300x250 & 320x50; half page 300x600; ads must be 40K or smaller in file size; .swf, .gif, and/or .jpeg
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Animated ad file type: HTML5, animated .gif or third party rich media (NO Flash player)
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Click through link